Privacy Policy

Our Privacy Policy & Regulation

Welcome to Asian Art Relics and Culture Association or ARCA’s Privacy Policy & Regulations.

Asian Art Relics and Culture Association (ARCA) respects your privacy and is committed to protecting your personal data. This privacy policy & Regulations will inform you as to how we look after your personal data when you visit our website at (our site) (regardless of where you visit it from), and will tell you about your privacy rights and how the law protects you.

This privacy policy & Regulations is provided in a layered format so you can easily get to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy & Regulations.

  1. Important information and who we are
  2. Group and Forum Etiquette & Moderation
  3. The data we collect about you
  4. How is your personal data collected?
  5. How we use your personal data
  6. Disclosure of your personal data
  7. Glossary

1. Important information and who we are

  • Purpose of this privacy policy & Regulations

This Privacy policy & Regulations aims to give you information on how ARCA collects and processes your personal data through your use of our site, including any data you may provide through our site when you sign up to our newsletter, become a registered user, or become a member in relation to our services.

It is important that you read this privacy policy& Regulations together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

  • Controller

ARCA is the controller and is responsible for your personal data (referred to as weus or our in this privacy policy & regulations).

  • Contact details

If you have any questions about this privacy policy or our privacy & regulations practices, including any requests to exercise your legal rights, please contact us please contact us.

  • Changes to the privacy policy and your duty to inform us of changes

We keep our Privacy policy & Regulations under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

  • Third party links

Our site may include from time to time links to third party websites, such as art museums, appraisers, galleries and auction houses or other associations, as well as plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.

We do not control these third-party websites and are not responsible for their privacy statements. When you leave our site, we encourage you to read the Privacy Policy & Regulations of every website you visit.

2. Group and Forum Etiquette & Moderation

ARCA is a moderator to all groups and forum on this website. Moderation of this website is designed to keep participants or members, site administrators, and third-parties safe from malicious, inflammatory and illegal materials on content issues.

  • Moderation Rules

The group and forum on this site is subject to the following moderation rules, and please read our forum etiquettes and moderation for members:

  1. Never post personal information about another participant. This Includes identifying any individual by their real name if they have not already done so, or providing personal contact information.
  2. Never discuss political, religion, race, hostility, sex issues, and other issues that are related to Asian art and culture subjects.
  3. Don’t defame anyone or any organization. A comment is defamatory if it lowers or harms the reputation of a person or organization. If you wish to insult anyone, this is not the place to do it. If you wish to accuse anyone of wrongdoing or incompetence, this is not the place to do it.
  4. Don’t post anything that could be considered intolerant of a person’s race, culture, appearance, gender, sexual preference, religion or age.
  5. Don’t be obscene and don’t use foul language. Lots of people from different backgrounds participate on this website. We want them to be able to continue to do so from home, work, school, university or wherever they may be. Disguising swear words by deliberately misspelling them doesn’t make them any less offensive.
  6. Don’t personally insult or harass other participants. Always focus on the logic of the argument rather than the individuals involved in the argument. Participants are entitled to choose not to enter into debate with you.
  7. Don’t post or link to any inappropriate, offensive or illegal material. Don’t post any advertisements.
  8. Never upload, publish or share any images/photographs, videos, sounds or other media files that are belonged to other parties protected by copyright law unless you get permission in writing from the copyright holder.
  9. Don’t promote self-harm, suicide, violence or criminal activity of any kind.
  • ARCA will not in any way make a representation with respect to be validity, ownership, authenticity, value, and other information about the objects uploaded or shared by members on our website unless with our physically inspection and written research.
  • ARCA will not be responsible or liable to you for any business transactions, payments, value of artworks, or any risks arising from business transactions or exchanges between you and other members or third party on our website.


  • Etiquette

These are not rules, they are suggestions to help keep the website respectful and constructive.

  1. It’s a good idea to read through the information on the site and the other participant’s comments before getting involved in the discussion yourself.
  2. Always respect the views of other participants even if they don’t agree with you.
  3. Be constructive. It’s okay to disagree with other forum participants, in fact we encourage debate, just keep the dialogue positive.
  4. Always keep things civil. We recognize that this can be difficult sometimes, especially when you are passionate about an issue, but it is important to keep the discussion focused on the issues rather than letting it deteriorate into personal insults.
  5. Once you’ve left your comment keep an eye on the project to see what other people have to say.
  6. Stay on topic. The projects on this website have been created for a specific purpose. Please stay within the boundaries of the subject matter.
  7. Turn off the “CAPS LOCK”. Writing in ALL CAPS is the equivalent of SHOUTING and can cause offence.
  8. Choose one place to post each of your unique comments. Don’t cut and paste the same comment into lots of different places on the forum. These will be considered duplicates and may be removed.
  9. Don’t be a “troll”. Trolls intentionally incite annoyance or offense. They do not participate constructively in the discussion and do not add any value to the debate.
  10. Don’t bully, harass or threaten other participants. If another participant proffers an opinion that you don’t agree with, you have no right to demand that they support their position with a detailed argument. They do not have to respond to your questions. It is up to each individual to participate as much or as little as they wish.
  11. Please respect the moderators. Their job is to keep the forum safe and constructive so that everybody gets to have their fair say. It is not always an easy job.
  • Sanctions

Breaches of the moderation rules will be dealt with as follows:

  1. Removal of comment – any comment that, in the view of the moderator, breaches the rules will be removed.
  2. Temporary Suspension – a participant who repeatedly and flagrantly flouts the moderation rules may be suspended from access to the website for a period of up to one week. The period will reflect both the severity and consistency of the breach.
  3. Permanent Blocking – a participant who continues to violate the moderation rules following reinstatement after a period of suspension may have their access to the website permanently blocked.
  4. Automatic Blocking – a participant who posts or links to inappropriate, offensive or illegal material will be immediately blocked from the site.

3. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier, and title.
  • Contact Data includes billing address if you are a subscriber, and in all other cases your email address and telephone numbers.
  • Financial Data includes bank account and payment card details in the case of subscribers only.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our site.
  • Profile Data includes your username and password, purchases or orders made by you if you are a subscriber, and your interests, preferences, feedback and survey responses if you are a registered user.
  • Usage Data includes information about how and when you use our site and our services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy & Regulations.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with the services you have requested). In this case, we may have to cancel a subscription or service you have with us, but we will notify you if this is the case at the time.

4. How is your personal data collected?

We use different methods to collect data from and about you, including through:

  • Direct interactions

You may give us your Identity, Contact and Profile Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  1. apply to become a member in relation to our services;
  2. create an account on our website in order to become a registered user;
  3. subscribe to our newsletter;
  4. submit an enquiry to us using the “contact us” form on our site;
  5. request news, article or promotion to be sent to you;
  6. enter a competition, or survey; or
  7. give us feedback or contact us.
  • Automated technologies or interactions

As you interact with our site, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.

  • Third parties

We will receive personal data about you from various third parties as set out below:

  • Technical Data from the following parties:
  • Analytics providers such as Google;
  • Advertising networks such as Adsense;
  • Advertising networks on Social Media.

5. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract that we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

  • Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

  • Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.

  • Third party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

  • Opting out

You can ask us or third parties to stop sending you marketing messages at any time by logging into our site and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of entering into a subscription or requesting services from us, or information about your service experience or other transactions you have entered into with us.

  • Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our site may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.

  • Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason, and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

6. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table “Purposes for which we will use your personal data” above:

  • External Third Parties as set out below in the Glossary (Paragraph 6)
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. Glossary

  • Lawful Basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

  • Third Parties

This refers to external third parties such as:

  1. Service providers acting as processors based in Serbia and India who provide IT and system administration services.
  2. If you are a registered user, we may share your email address and information you have given us about your preferences and interests in relation to collecting art, with any members you have made contact with as a result of visiting our site.
  3. Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the ASIA, USA, UK, and the rest of Europe, or outside Asia, who provide consultancy, banking, legal, insurance and accounting services.

Cookies Policy

  • Our website (our site) uses cookies to distinguish you from other users of our site. This helps us providing you with a good experience when you browse our site, and also allows us to improve it. By continuing to browse the site, you are agreeing to our use of cookies.
  • A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
  • We use the following cookies:
    • Strictly necessary cookies. These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site, use a shopping cart, or make use of e-billing services.
    • Analytical/performance cookies. They allow us to recognise and count the number of visitors, and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.
    • Functionality cookies. These are used to recognize you when you return to our site. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
    • Targeting cookies. These cookies record your visit to our site, the pages you have visited, and the links you have followed. We will use this information to make our site and the advertising we may display on it more relevant to your interests. We may also share this information with third parties for this sole purpose.
  • Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
  • Except for essential cookies, all cookies will expire after a period between three months and one year.
  • You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our site.
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